Trusted Recommendations Empowering Wellness
The Future Requires Fitness Formulary
America is in a heath care crisis. The proliferation of diseases such as obesity, cancer and heart disease contribute to deteriorating lifestyles and rising healthcare costs. Consumers are increasingly looking for alternative therapies and lower costs. Fitness Formulary was conceived to address this situation and to play a leading role in helping educate and guide individuals in the purchase of the right products to help them take charge of their wellness.
Who we are
Fitness Formulary is a one-stop, online retailer offering medically authoritative recommendations for vitamins, minerals, supplements (VMS), organic and natural foods and fitness accessories. We leverage relationships between consumers and their health/fitness clubs or universities through revenue sharing, which inspires these partners to promote us aggressively.
What we do
We provide efficacy in product purchase recommendations based on personal fitness goals and/or medical conditions. We do this through the use of our patent-pending recommendation engine, vetted by our Formulary Panel of leading physicians and experts in nutrition, health, fitness, and sports medicine.