Fitness Formulary is a one-stop, online retailer offering medically authoritative recommendations, through our proprietary Efficacy Engine™, for thousands of vitamins, minerals, supplements, organic & natural foods. The Efficacy Engine simply and precisely delivers to the consumer, clinically-validated product suggestions that complement their identified health goals, resulting in less confusion in product selection. By leveraging medical evidence from millions of clinical studies, the Efficacy Engine provides recommendations that match defined individual fitness goals and prevent and treat medical conditions.

The Future Requires Fitness Formulary

America is in a health care crisis. The proliferation of diseases such as obesity, cancer and heart disease contribute to deteriorating lifestyles and rising healthcare costs. Consumers are increasingly looking for alternative therapies and lower costs. Fitness Formulary was conceived to address this dilemma and to play a leading role in helping educate and guide individuals in the purchase of the right products to help them take charge of their wellness.

Who we are

Fitness Formulary is a one-stop, online retailer offering medically authoritative recommendations for vitamins, minerals, supplements (VMS), organic and natural foods. We leverage relationships between consumers and their Health Clubs through revenue sharing, which inspires these partners to promote us aggressively.

What we do

We recommend products that have “efficacy” in the treatment or prevention of medical conditions or in the pursuit of a fitness goal. “Efficacy” refers to medical and scientific evidence from clinical studies as to the relative effectiveness of a given ingredient. The Efficacy Engine draws real-time VMS data from a licensed relationship with the National Standards database, an unassailable ‘honest broker’ of VMS information used by governments, academia, and health researchers including the Food and Drug Administration.

Our “Efficacy Engine” is patent-pending and cannot be found elsewhere. We have a Formulary Panel of leading physicians and experts in nutrition, health, fitness, and sports medicine who test the Efficacy Engine and provide continual oversight.